Company

Engineering, experience and connections.

We are an automotive company combining engineering expertise, operating capability and a performance culture to build practical projects.

Who we are

A structure designed to connect different worlds.

AxD Link works across vehicle development, mobility, training, brand experience and competition. Our role is to bring those worlds closer by assembling the right expertise, people and partners around each project.

The result is a flexible operating model: technical enough for complex requirements, practical enough for field delivery and open enough to build new opportunities.

01

Method

Goals, responsibilities and evidence are clear before the work starts.

02

Safety

Risk management is designed in from the beginning, not added at the end.

03

Flexibility

The team and format adapt to the scale and nature of the challenge.

04

Outcome

Every activity leaves something useful: data, skills, relationships or performance.

Quality and representation

Memberships and standards that make our method verifiable.

Our approach to quality is reflected in controlled processes, information security and active participation in the technical and industrial networks serving automotive and powered two-wheelers.

University of Pavia Formula car during a track session

The racetrack is a place for learning, development, measurement and competition.

The model

Four divisions. Three shared capabilities.

Each division retains its focus and specialism. Engineering, the Telematics Hub and software connect them and make the method scalable.

EngineeringTelematics HubSoftware
Marketing & CommunicationSales & Business Development

Ecosystem

The right partner is part of the project.

We work with educational, technology, sporting and industrial organisations. Each relationship adds a practical capability: product, data, people, competition or community access.

01 · Performance & lifestyle

Sparco

The collaboration combines racing culture, technical quality and design to create services and experiences for companies, teams, drivers and enthusiasts.

02 · Competition & community

Italian Drifting Championship

As a championship sponsor, we support Italian drifting and turn races, audiences and content into a relationship platform for motorsport.

03 · Academy & engineering

University of Pavia · MCTRE

The MCTRE collaboration brings academia and industry closer across Car Testing, simulation, data acquisition and applied Race Engineering.

04 · Data acquisition & racing electronics

AiM Sportline

The collaboration with AiM brings professional data acquisition, telemetry and video tools into the AxD Link ecosystem, creating a measurable foundation for analysis, setup, training and performance improvement.

05 · Data & telemetry

Hydra Data Analysis

Together we turn vehicle and track data into dashboards, comparisons and operating insights for performance, reliability and safety.

06 · Telemetry platform

FASTLAP

The platform makes telemetry, comparisons and progress accessible across devices, connecting driving analysis, communities and events.

07 · Simulation & driver training

RaceX

Professional simulation, analysis and technical and mental preparation combine to develop more precise, consistent and aware drivers.

08 · Motocross endurance

Ceci Corse

The partnership takes AxD Link into endurance motocross, where preparation, reliability and teamwork are tested in high-intensity conditions.

09 · Drift training & car control

SCDT · Professional Drift School

The collaboration with SCDT – SoloCurveDiTraverso combines teaching expertise, driving technique and track experience to develop courses, coaching and activities focused on drifting and vehicle control.

10 · Karting & talent development

PistonKart

The Karting Team combines PistonKart’s technical and sporting structure with the AxD Link vision for competition, driver growth and partnerships.

Shared experience

A concrete foundation, always evolving.

25+years of experience
350+events delivered
5,400+participants
150+instructors involved
AxD Link kart on track

Start here

Let’s build the right connection.

Tell us where the challenge starts: product, people, event or performance. We will start there.

Talk to our team