Client need
Service 02.01
Test drives
Routes, briefings, drivers, feedback and experience management designed to bring the product to life.
DivisionEvents & Logistics
ApproachTailored
DeliveryEnd-to-end
The service
A clear scope built around the goal.
Routes, briefings, drivers, feedback and experience management designed to bring the product to life.
We define activities, responsibilities and evidence before fieldwork begins. The service can operate independently or as part of a wider programme.
One point of contact from the first idea to the final vehicle handover, with delivery built around each client’s objectives.
From need to outcome
The problem to solve is the starting point.
Operating objective
Turn the drive into a safe, measurable experience that lets customers, dealers or media understand the vehicle’s value.
How we work
Service-specific work, not a generic formula.
The scope adapts to the project, while the operating sequence makes the route to the outcome clear.
- 01
Design routes, stations and briefings around the features to demonstrate and the participant profile.
- 02
Coordinate fleet, instructors, check-in, safety, cleaning, fuelling and vehicle rotation.
- 03
Collect feedback and operating data to measure participation, product perception and format issues.
Evidence and deliverables
What the client receives.
- 01
Run of show and route plan.
- 02
On-site management of fleet, staff and participants.
- 03
Final report with feedback, utilisation and lessons learned.
Operating method
From request to outcome.
Every phase makes responsibilities, decision points and expected outcomes visible.
- 01
Concept
We turn objectives, audience and message into a coherent format.
- 02
Planning
We coordinate venues, vehicles, suppliers, staff, permits and safety.
- 03
Delivery
We manage timing, flows, participants and contingencies through one on-site lead.
- 04
Follow-up
We gather feedback, data and content to measure and extend the value of the project.
Connected expertise
The service never works in isolation.
We activate the cross-functional skills needed to maintain continuity between fieldwork, data and decisions.
Marketing
Formats are designed to be relevant to their audience and coherent with brand positioning.
Communication
Touchpoints, content and on-site presence speak with one recognisable voice.
Sales & business
The experience supports relationships, leads, sell-out, loyalty or company culture.